8) Roads to Higher Margins: Fuel Cards

The Cadillac Way

A fuel card-based Price Protection Program is a “Cadillac” way to achieve higher fuel margins and sales — and increase customer loyalty. A detailed document on the program may be downloaded here. This post is an overview.

In a fuel card-based program, price lock and price cap fuel cards may be obtained by consumers and used at participating stations in a particular region or state until the fixed-price or capped-price gallons on the fuel card run out or until the expiration date (if any) on the card.  Following are images of what the fuel cards might look like:

  

 

 

 

 

 

 

 

 

 

Specific examples of price lock and price cap cards may be viewed here.

If price lock cards have expiration dates and expire before all the gallons are used, card owners may be reimbursed an expiration value. Price cap cards always have expiration dates, but no expiration value.

Responses to a fuel card-based price protection program survey show strong consumer interest in utilizing fuel cards.  Responses are summarized here.

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